Sep. 12th, 2009

mik3cap: (Default)
So here's a love story about two fish. The first fish I fell in love with for all the wrong reasons. It was a beautiful fish, the texture was really flavorful, it was very meaty, and even better - as if a fish needed to be better - it was raised in the supposed highest standards of sustainability. This company claimed it was the first sustainable agriculture company in North America. I was in a relationship with this fish for many years. And one day I got a phone call from the head of PR for the company; he asked me to cook a lunch for a group of top food editors and writers and prepare a meal based on this fish and speak about the company's sustainability. Great, I thought, what better way to speak about the plight of the oceans, the state of fisheries around the world than through this prism of responsible, sustainable agriculture?

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mik3cap

June 2010

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