New Books Next To My Bed

[mik3cap]

Purple Cow, Seth Godin

Unleashing The Ideavirus, Seth Godin/Malcolm Gladwell

The Tipping Point, Malcolm Gladwell


I've become fascinated with the idea of spreading ideas lately. Culture and memes are foremost on my mind these days. I should pull out my old philosophy sufficiency and see what I was thinking about 8-9 years ago.

I end up staring at the cover of The Tipping Point a lot because there's a raised image of a match on the cover, and it looks like a real match and I keep wanting to brush it off the cover...

Comments

[jhim.livejournal.com]

Yoyodyne Entertainment was little company that specialized in online gameshows... Basically, it utilized the internet as a medium for trivia games where you could, say, win a Miata. It used sweepstakes style prize regulations. It was... kind of seedy.

Yoyodyne Entertainment is where Seth first tested out his theories of opt-in marketing over the Internet. (As far as I know, he was the first person to ever adopt this concept.)

Yoyodyne was purchased by Yahoo!... they have since done nothing with the brand name, though they have adopted a lot of the technology and techniques.

I was "Technical Director"... in which my title was half my salary.

Hanging out... who knows? I hope soon. :)

[jhim.livejournal.com]

I should add I only worked with him for about 6 months before I resigned to move back home.