New Books Next To My Bed

[mik3cap]

Purple Cow, Seth Godin

Unleashing The Ideavirus, Seth Godin/Malcolm Gladwell

The Tipping Point, Malcolm Gladwell


I've become fascinated with the idea of spreading ideas lately. Culture and memes are foremost on my mind these days. I should pull out my old philosophy sufficiency and see what I was thinking about 8-9 years ago.

I end up staring at the cover of The Tipping Point a lot because there's a raised image of a match on the cover, and it looks like a real match and I keep wanting to brush it off the cover...

Comments

[jhim.livejournal.com]

*ugh*

I used to work for Seth Godin, as an employee of Yoyodyne Entertainment/Seth Godin Productions.

He's a brilliant man. He was a really difficult man to work for, and I think I was too immature to overlook his faults as a manager to take advantage of the opportunity to learn from such an innovative mind.

He's particularly innovative in the field of marketing, but he's best at marketing himself. I often conflicted with him on business ethics, especially in terms of given credit where it was due. He's also a maddening devotee of Zig Ziglar.

But if his newer books fall in line with the books published by Seth Godin Productions, they are probably good reads with some great ideas.

[mikecap.livejournal.com]

Cool, I'm one degree away from Seth Godin!

What does Yoyodyne Entertainment do? What did you do when you worked for them?

When do I get to hang out with you again??

[jhim.livejournal.com]

Yoyodyne Entertainment was little company that specialized in online gameshows... Basically, it utilized the internet as a medium for trivia games where you could, say, win a Miata. It used sweepstakes style prize regulations. It was... kind of seedy.

Yoyodyne Entertainment is where Seth first tested out his theories of opt-in marketing over the Internet. (As far as I know, he was the first person to ever adopt this concept.)

Yoyodyne was purchased by Yahoo!... they have since done nothing with the brand name, though they have adopted a lot of the technology and techniques.

I was "Technical Director"... in which my title was half my salary.

Hanging out... who knows? I hope soon. :)

[jhim.livejournal.com]

I should add I only worked with him for about 6 months before I resigned to move back home.

[buddhagrrl.livejournal.com]

jingsaw was a big fan of The Tipping Point. I didn't read it, myself, as he couldn't stop talking about it so I didn't need to. Heh.

But if you want to geek out about it with someone he's your man.

[mikecap.livejournal.com]

Malcolm Gladwell has a new book coming out in January called "Blink" that discusses the ability of the human mind to make snap decisions without "conscious" thought. I have it pre-ordered at Amazon!