Thanks. I appreciate feedback when I go on my little tirades. :)
It seems to me that advertising is really the ultimate exercise in managing people's beliefs. Advertisers have to come up with ways to convince their ad buyers that there is some connection between someone watching an ad and purchasing their products/services... and I think there is something to be said for psychology in there somewhere, because advertisers clearly do have the ability to influence people, but it only works with repetition, and you can only get that with a captive audience.
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ninetydegrees
no subject
on 2009-03-03 02:32 pm (UTC)It seems to me that advertising is really the ultimate exercise in managing people's beliefs. Advertisers have to come up with ways to convince their ad buyers that there is some connection between someone watching an ad and purchasing their products/services... and I think there is something to be said for psychology in there somewhere, because advertisers clearly do have the ability to influence people, but it only works with repetition, and you can only get that with a captive audience.